Category Archives: Copywriting

Easy as ABC: Successful copywriting in five simple steps

Frustrated by inferior copy?  Read PW Copy’s blog on successful copywriting made simple


Substandard or even mediocre copy will do not your company any favours. In fact it could prove detrimental to your business’ reputation. Good copy can make or break any marketing or communications strategy, no matter how brilliant the rest of a business is. At its core, copywriting is another device for marketing a product or a service. But copywriting is more than just hard sell and well-crafted copy doesn’t need to beat a person over the head.

Here are five steps to make the copywriting process a logical and painless operation.

Continue reading